The 8 Northumberland Avenue Website is owned and provided by Northumberland Events Ltd.

Updated Privacy Policy

The 8 Northumberland Avenue Website is owned and provided by Northumberland Events Ltd.
This Privacy Policy governs the manner in which Northumberland Events Ltd collects, uses, maintains and discloses information collected from users (each, a "User") of the www.8northumberland.co.uk website ("Site"). This privacy policy applies to the Site and all products and services offered by Northumberland Events Ltd.

Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site-related activities.
In addition, personal identification information provided by Users (such as email addresses, names, home addresses, and phone numbers) may be used for conversion tracking and ad optimization purposes. This data will be hashed using a secure algorithm (e.g., SHA256) before being transmitted to third-party platforms like Google.

Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies
Our Site uses only cookies to record browsing habits on the website via Google Analytics. Our site provides you with the ability to opt-out of accepting web cookies when you first visit the site. If you do this, we will not place a cookie on your computer, and you will not have your browsing habit tracked. These cookies do not collect any personal information at all.
Additionally, we use cookies and tags to enable enhanced conversion tracking. These cookies allow us to securely collect and hash first-party data (e.g., email addresses, names, phone numbers, and home addresses) for transmission to Google or other platforms for improving ad tracking and optimization.Users can manage their cookie preferences, including opting out of enhanced conversion tracking, by adjusting their browser settings or contacting us directly.

How we use collected information
Northumberland Events Ltd collects and uses Users' personal information for the following purposes:

- To improve our Site
We continually strive to improve our website offerings based on the information and feedback we receive from you.

- To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs.

- To send periodic emails
The email address Users provide for order processing will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email, or the User may contact us via our Site.

- To improve conversion tracking and ad performance
We may use first-party data collected on our Site (e.g., email addresses, names, home addresses, and phone numbers) for conversion tracking purposes. This data is hashed and securely transmitted to Google and other third-party platforms to measure ad performance and optimize targeting.

How we protect your information
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.
In addition to these practices, any data collected for enhanced conversion tracking purposes is hashed using secure algorithms (e.g., SHA256) before transmission to third-party platforms such as Google. This ensures that your personal information, such as email addresses, phone numbers, and other identifiers, is encrypted and safeguarded during the process.
The hashed data is used solely for conversion tracking and ad performance measurement, in compliance with applicable privacy laws, including GDPR and CCPA. It is never stored in its raw form by third-party platforms and is matched only to anonymized user data for attribution purposes.
We continuously monitor and update our security practices to meet industry standards and protect your personal information at every stage of processing.

Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy
Northumberland Events Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Northumberland Events Ltd
8 Northumberland Avenue,
London,
WC2N 5BY.
Tel: 020 3263 1011
Email: events@8northumberland.co.uk
www.8northumberland.co.uk